One brand, one brief, a full ad test batch.
I picked a real coffee brand so you can judge the work on a brand you know. My agents researched it from its public website, wrote angles and copy, designed, animated and reviewed. I checked the batch before calling it done.
- Statics
- 20 concepts (5 angles × 4 hooks) × 3 Meta sizes = 60 files
- Display
- 5 lead concepts × 6 Google sizes, each under 150 KB
- Video
- 5 ads, 10–15 s, in 9:16 and 1:1, mastered audio
- Review
- 4 critic rounds; every static 8.5/10 or higher (average 8.88)
Statics · 4:5 feed size · 8 of 20 concepts
Video ads · 9:16
Hook at frame zero, captions, end card, mastered sound.
Tap to play. Each is compressed for the web here; the delivered files are full 1080 × 1920.
One concept, every placement
Square, feed, story, and the Google Display set.
How quality is checked
A written bar, not a vibe.
- Rubric. Every static is scored on 10 checks (9 for video): stopping power, hierarchy, legibility at phone size, safe zones, product clarity, brand fit, copy and claims, distinct angles, format fit, exact specs. It ships at 8.5/10 or higher. One blocker, like a typo, an invented claim or text under the platform UI, caps it at 6.
- Automatic checks. Pixel sizes, file weights, safe zones and audio loudness. In this batch: 90 files checked, 0 issues.
- Claims. Every claim must trace back to the brand's own material. Nothing is made up.
- Me. I look at every asset before it is delivered.
Delivered with copy for every variant, file names in your naming format, and a batch sheet with UTMs, ready for the media buyer.
About this sample. This is an unofficial demo made for my portfolio. I am not affiliated with Death Wish Coffee, and these ads have not run. Product photos and quotes come from the brand's public website.
Next step
Want three free concepts on one of your clients' brands?
I'll make three static concepts from their public website, so you can judge the quality on a brand you know. No obligation. The paid test batch is $1,500.